Quite a number of corporations have experienced many unexpected troubles concerning company or product names. Moreover, even attempts to change names have led to bad problems.It should be obvious that careful planning and study of one's potential market is necessary because the choice of names can be every bit as important as product or package improvement.
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听力原文:Woman: Of course, I was looking forward to it. I mean, it meant seeing the results of quite a lengthy process to find the right person, which I myself had invested quite a lot of time in. It's a demanding post, with a lot of responsibility. I think the new manager's going to deliver that sort of
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