Efficient market 有效市场

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• 市场结构（Market structure）

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• 市场需求曲线（Market demand curve）

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• 新加坡石油市场中的纸货市场（Paper Market）的主要交易品种有哪些？

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• Market failure 市场不灵

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• Marketing作为一门学科，可以译为市场营销学，也可以译为市场学。

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• 市场供给表（Market supply schedule）

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• 新加坡石油市场中的纸货市场（Paper Market）的主要参与者有哪些？

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• 工厂的最小有效规模（Minimum efficient size of plant）

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• 成熟市场（Developed Markets）

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• 可竞争市场（Contestable market）

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• 市场周期（Market period）

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• 市场（Market）

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• Active Directory里的一个组织单元对象被命名为Marketing(市场)。Mariah是Marketing用户组一个成员，该组允许她Read(读)该对象的许可权。她还是Marketing Representatives组的一个成员，该组授予她在对象上写操作许可权。一个第三组的成员资格允许她在OU里Create All Child Ojject许可权。她在Marketing OU里的有效许可权是什么（）

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• Open－market operations 公开市场业务

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• 有效客户响应（Efficient Consumer Response，ECR）的核心内容有（）

  A . 以较少的成本为供应链上的客户提供更好的产品、更好的库存服务和更多的便利服务 B . 确保商家能及时获取客户反馈信息 C . 利用准确、及时的信息支持有效的市场生产及后勤政策，这些信息以EDI的方式在贸易伙伴间自由流动 D . 确保客户能随时获得所需商品

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• A market is said to be informational efficient if it features:

  A、Market prices that reflect all available information about the value of the securities traded. B、Timely and accurate information about current supply and demand conditions. C、Many buyers and sellers that are willing to trade at prices above and below the prevailing market price.

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• 可竞争市场（Contestable market) 名词解释

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• 竞争市场（competitive market) （名词解释)

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• 什么是有效市场假说（Efficient markets hypothesis)？

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• 公开市场业务（open-market operations)

  公开市场业务(open-market operations)

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• To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily 【C1】______ the efficient production of goods, and then relied on " 【C2】______ salesmanship" to move as much of these goods as possible. Such 【C3】______ and selling focus on the needs of the seller to produce goods and then 【C4】______ them into money.

  Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the 【C5】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which 【C6】______ means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase. This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each 【C7】______ satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A 【C8】______ example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the 【C9】______ of its drink. The non-acceptance of the new flavor by a significant portion of the public 【C10】______ a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! 【C1】______ A．on B．with C．to D．towards

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• If a securities market is efficient, it is most likely that:

  A、Security prices would react only to the “unexpected” elements of information. B、Investors would prefer active investment strategies to passive investment strategies. C、The time frame for price adjustment allows many traders to earn profits with little risk.

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• 什么是市场、市场营销？营销观念经历了哪几个演进的阶段？What is marketing and marketing？ What are the stages of evolution of marketing concept？（中英文回答）

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