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Print media is the industry associated with the printing and distribution of news through newspapers, magazines and websites.
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I just read a funny story from the newspaper. ?
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The sentence “As cold waters to a thirsty soul, so is good news from a far country.” is from the “Bible”. What kind of figure of speech is used?
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What is the definition of scanning?Scanning is a technique that can help you quickly gain ______ from a book, magazine, newspaper or website without having to read every word.
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From the list below, identify the narrowest and most appropriate subject for an essay written for a university newspaper.
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While people may refer to television for up-to-the-minute news, it is unlikely that television __________the newspaper completely.
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By focusing on the interesting, ______ the significant, the penny press newspapers of the 1830's helped to change the concept of news.
A．which does not necessarily
B．not necessarily
C．was not necessarily
D．nor necessarily being
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While people may refer to television for up-to-the-minute news, it is unlikely that television ( )the newspaper completely.
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While people may refer to television for up-to-the-minute news, it is unlikely that television ( )the newspaper completely.
A:will replace
B:have replaced
C:replace
D:replaced
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Why isn't the woman sure about good, news newspaper？
A．She wants to get all the facts.
B．She wants a creative choice.
C．She wants sugar-coated truth.
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&8226;Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set up their own internet companies.
&8226;Which extract (A, B, C, D or E) does each statement 1-8 refer to？
&8226;For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
&8226;You will need to use some of these letters more than once.
A
E-GAMES
John and Stephanie both wanted a complete career change. Selling children's games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.
B
SUREK
Sue and Derek's plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.
C
WONDERWEB
Two senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users' needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.
D
SUPERGIFTS
Michael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.
E
ABBIE'S
The first phases of the company's growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company's total marketing vision will be the key to success.
These people have not paid themselves out of their company's income so far.
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People like to read the ______ news in the newspaper.
A、<p>last</p>
B、<p>near</p>
C、<p>latest</p>
D、<p>late</p>
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What can we know from the news about Martin Kippenberger？
A．He died in the 18th century.
B．He has left not only one work to the world.
C．The city of Dortmund has many of his works.
D．He was the most talented artist in Germany.
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It can be learned from the news that the Farnborough Air show
A．hopes the Boeing 787 dream liner can draw the world's attention.
B．is the first air show since the world's economic depression in 2008.
C．can be an indicator of the world economy in a certain way.
D．does not include military aircrafts in the show.
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The newspaper exposed the involvement of several senior officers in the bribery; consequently, these officers______ to resign from office.
A．have asked
B．were asked
C．had asked
D．had been asked
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There is some news about the traffic accident in _________.A.the newspaper of yesterday
B.yesterday newspaper
C.yesterday's newspaper
D.the newspaper of the yesterday
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The term “mobile phone newspapers” refers to the news published in regularly recurring text and spread through mobile phones. The statement is a fact.
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There's little coverage of foreign news in the newspaper.
A．baggage
B．orphanage
C．reportage
D．usage
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Rescue teams from all over the world_____on the earthquake-stricken area after the news spread that the quake, which measured 7.9 on the Richter scale, had claimed a toll of 15,000 lives.
A．diversified
B．disseminated
C．converged
D．accelerated
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Only two countries in the advanced world provide no guarantee for paid leave from work to care for a newborn child. Last spring one of the two, Australia, gave up the dubious distinction by establishing paid family leave starting in 2011. I wasn't surprised when this didn't make the news here in the United States—we're now the only wealthy country without such a policy.
The United States does have one explicit family policy, the Family and Medical Leave Act, passed in 1993. It entitles workers to as much as 12 weeks' unpaid leave for care of a newborn or dealing with a family medical problem. Despite the modesty of the benefit, the Chamber of Commerce and other business groups fought it bitterly, describing it as "government-run personnel management" and a "dangerous precedent". In fact, every step of the way, as (usually) Democratic leaders have tried to introduce work-family balance measures into the law, business groups have been strongly opposed.
As Yale law professor Anne Alstott argues, justifying parental support depends on defining the family as a social good that, in some sense, society must pay for. In her book No Exit: What Parents Owe Their Children and What Society Owes Parents, she argues that parents are burdened in many ways in their lives: there is "no exit" when it comes to children. "Society expects—and needs—parents to provide their children with continuity of care, meaning the intensive, intimate care that human beings need to develop their intellectual, emotional and moral capabilities. And society expects—and needs—parents to persist in their roles for 18 years, or longer if needed."
While most parents do this out of love, there are public penalties for not providing care. What parents do, in other words, is of deep concern to the state, for the obvious reason that caring for children is not only morally urgent but essential for the future of society. The state recognizes this in the large body of family laws that govern children' welfare, yet parents receive little help in meeting the life-changing obligations society imposes. To classify parenting as a personal choice for which there is no collective responsibility is not merely to ignore the social benefits of good parenting; really, it is to steal those benefits because they accrue (不断积累) to the whole of society as today's children become tomorrow's productive citizenry (公民). In fact, by some estimates, the value of parental investments in children, investments of time and money (including lost wages), is equal to 20-30% of gross domestic product. If these investments generate huge social benefits—as they clearly do—the benefits of providing more social support for the family should be that much clearer.
注意：此部分试题请在答题卡2上作答。
What do we learn about paid family leave from the first paragraph？
A．America is now the only developed country without the policy.
B．It has now become a hot topic in the United States.
C．It came as a surprise when Australia adopted the policy.
D．Its meaning was clarified when it was established in Australia.
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Tile media can impact current events. As a graduate student at Berkeley in the 1960s, I re member experiencing the events related to the People's Park that were occurring on campus. Some of these events were given national media coverage in the press and on TV. I found it interesting to compare my impression of what was going on with perceptions obtained from the news media．I could begin to see events of that time feed on news coverage. This also provided me with some healthy insights into the distinctions between these realities.
Electronic media are having a greater impact on the people's lives every day. People gather more and more of their impressions from representations. Television and telephone communications are linking people to a global village, or what one writer calls the electronic city. Consider the information that television brings into your home every day. Consider also the contact you have with others simply by using telephone. These media extend your consciousness and your contact. For example, the video coverage of the 1989 San Francisco earthquake focused on "live action" such as the fires or the rescue efforts. This gave the viewer the impression of total disaster. Television coverage of the Iraqi War also developed an immediacy. CNN reported events as they happened．This coverage was distributed worldwide. Although most people were far away from these events, they developed some perception of these realities.
In 1992, many people watched in horror as riots broke out on a sad Wednesday evening in Los Angeles, seemingly fed by video coverage from helicopters. This event was triggered by the verdict (裁定) in the Rodney King beating. We are now in an age where the public can have access to information that enables it to make its own judgements, and most people, who had seen the video of this beating, could not understand how the jury (陪审团) was able to acquit (宣布……无罪) the policemen involved．Media coverage of events as they occur also provides powerful feedback that influences events. This can have harmful results, as it seemed on that Wednesday night in Los Angeles. By Friday night the public got to see Rodney King on television plea ding, "Can we all get along？" By Saturday, television seemed to provide positive feedback as the Los Angeles riot turned out into a rally for peace. The television showed thousands of people marching with banners and cleaning tools. Because of that, many more people turned out to join the peaceful event they saw unfolding on television. The real healing, of course, will take much longer, but electronic media will continue to be a part of that process.
The best title for the passage is______.
A．The 1992 Los Angeles Riots
B．The Impact of Media on Current Events
C．The 1989 San Francisco Earthquake and the 1992 Los Angeles Riots
D．How Media Cover Events
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Mr. Hodges was the owner and editor of a small newspaper.He always tried to bring his readers the latest news.
One day, he received an exciting telephone call from someone who claimed that he had just come through a big flood in a village it in his paper that evening. He was delighted to see that no other paper had got hold of the story.
Unfortunately, however, angry telephone calls soon showed that he had been tricked, so in the next day's paper he wrote: "We were the first and only newspaper to report yesterday that the village of Greenbridge had been destroyed by a flood. Today, we are proud to say that our newspaper is the first one to bring our readers the news that yesterday's story was quite false."
6.Mr. Hodges always tries to bring to his readers a lot of pleasure.
A.T
B.F
7.A big flood up in the mountains was the news that someone gave Mr. Hodges one day.
A.T
B.F
8.After Mr. Hodges received the news, he published it right away.
A.T
B.F
9.Mr. Hodges found later the flood was really terrible.
A.T
B.F
10.Mr. Hodges is a good editor.
A.T
B.F
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The decline in American manufacturing is a common refrain, particularly from Donald Trump. "Wedon&39;t make anything anymore," he told Fox News, while defending his own made-in-Mexicoclothing line.
Without question, manufacturing has taken a significant hit during recent decades, and further tradedeals raise questions about whether new shocks could hit manufacturing.
But there is also a different way to look at the data.
Across the country, factory owners are now grappling with a new challenge: instead of having toomany workers, they may end up with too few. Despite trade competition and outsourcing, Americanmanufacturing still needs to replace tens of thousands of retiring boomers every years. Millennialsmay not be that interested in taking their place, other industries are recruiting them with similar orbetter pay.
For factory owners, it all adds up to stiff competition for workers－and upward pressure on wages. "They&39;re harder to find and they have job offers," says Jay Dunwell, president of Wolverine CoilSpring, a family-owned firm, "They may be coming [into the workforce], but they&39;ve been pluckedby other industries that are also doing an well as manufacturing," Mr. Dunwell has begun bringinghigh school juniors to the factory so they can get exposed to its culture.
At RoMan Manufacturing, a maker of electrical transformers and welding equipment that his fathercofounded in 1980, Robert Roth keep a close eye on the age of his nearly 200 workers, five areretiring this year. Mr. Roth has three community-college students enrolled in a work-placementprogram, with a starting wage of $13 an hour that rises to $17 after two years.
At a worktable inside the transformer plant, young Jason Stenquist looks flustered by the coppercoils he&39;s trying to assemble and the arrival of two visitors. It&39;s his first week on the job. Askedabout his choice of career, he says at high school he considered medical school before switching toelectrical engineering. "I love working with tools. I love creating." he says.
But to win over these young workers, manufacturers have to clear another major hurdle: parents,who lived through the worst US economic downturn since the Great Depression, telling them toavoid the factory. Millennials "remember their father and mother both were laid off. They blame iton the manufacturing recession," says Birgit Klohs, chief executive of The Right Place, a businessdevelopment agency for western Michigan.
These concerns aren&39;t misplaced: Employment in manufacturing has fallen from 17 million in 1970to 12 million in 2013. When the recovery began, worker shortages first appeared in the high-skilledtrades. Now shortages are appearing at the mid-skill levels. "
The gap is between the jobs that take to skills and those that require a lot of skill," says Rob Spohr,a business professor at Montcalm Community College. "There&39;re enough people to fill the jobs atMcDonalds and other places where you don&39;t need to have much skill. It&39;s that gap in between, andthat&39;s where the problem is."
Julie Parks of Grand Rapids Community points to another key to luring Millennials intomanufacturing: a work/life balance. While their parents were content to work long hours, youngpeople value flexibility. "Overtime is not attractive to this generation. They really want to live theirlives," she says.
A、says that he switched to electrical engineering because he loves working with tools。
B、 points out that there are enough people to fill thejobs that don ’t need much skill 。
C、points out that the US doesn’t manu facture anything anymore。
D、believes that it is important to keep a close eye on the age of his workers。
[E] says that for factory owners，workers are harder to find because of stiff competition。
[F] points out that a work/life balance can attract young people into manufacturing。
[G] says that the manufacturing recession is to15 blame for the lay-off the young people’s parents 。
41.Jay Deuwell______________
42.Jason Stenquist______________
43.Birgit Klohs______________
44.Rob Spohr______________
45.Julie Parks______________
41__________
42
43
44
45
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Are the following contrasting facts of our world in the future from News 1 or News 2 Make a choice and compare the two versions of our world in the future.A．News 1
B．News 2
