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15. The fact that advertising both informs and transforms the product by creating an image that goes beyond straightforward facts indicates the _______ of advertising.
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Advertising normally produces a design for the of the container.
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The clients have only __________ to blame if the paper does not include the advertisement, because they submitted it too late for the advertising agency to use.
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The example of Cannon advertisement that displays consumers its specification, features and so on illustrates the function of advertising that it provides product and brand information.
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Who get involved in the advertising industry?
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The psychological process of advertising includes ______.
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TV advertisements are popular among some people, for they prefer the BBC to have advertisements, so that they don’t have to pay the license fee.
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The fastest growing media outlet for advertising is the Internet.
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Unregulated power supplies contain three basic components: a transformer, retifier and filter capacitor. Thi type of power supply, because of its simplicity, is the least costly. The disadvantage is that the output voltage is not constant.
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the well-know verse of \tiger! tiger! Burning bright/in the forest of the night/what immortal hand or eye/could frame thy fearful symmetry?\is written by___________.
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Who can apply for the work according to the advertisement Students who major in ______Who can apply for the work according to the advertisement Students who major in ______
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The advertisement says this material doesn’t __________in the wash，but it has．
A.contract
B.shrink
C.slim
D.dissolve
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Which of the following is NOT true according to the advertisement？
A．Guests can take their dogs to the cottages.
B．People can get a brochure if they telephone.
C．Both indoor and outdoor activities are offered.
D．No drinking is provide
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With the increase in the number of new media advertisements, nowadays, advertiser together with companies _______ competing with others for the reader’s attention.
A．was
B． were
C． is
D． are
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Advertising is different from other forms of communication ______ the advertisers pay for the message to be delivered.
A．in order that
B．where
C．in that
D．in the way
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The total number of jobs advertised at the SAH was______
A．70
B．120
C．170
D．280
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The product doesn’t work _______ it says in the advertisement.
A. as fast as
B. as well as
C. as good as
D. as carefully as
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Strangely, the more we are exposed to advertising, the less we notice it
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Mobile Phones:Are They about to Transform. Our Lives？ We love them so much that some of us sleep with them under the pillow,yet we are increasingly concerned that we cannot escape their electronic reach.We use them to convey our most intimate secrets,yet we worry that they are a threat to our privacy.We rely on them more than the lnternet to cope with modern life,yet many of us don’t believe advertisements saying we need more advanced services.
Sweeping aside the doubts that many people feel about the benefits of new third generation phones and fears over the health effects of phone masts(天线竿),a recent report clains that the long-term effects of new mobile technologies will be entirely positive so long as the public can be convinced to make use of them.Research about users of mobile phones reveals that the mobile has already moved beyond being a mere practical communications tool to become the backbone (支柱)of modern social life,from love affairs to friendship to work.One female teacher,32,told the researchers:“I love my phone.It’s my friend.”
The close relationship between user and phone is most pronounced among teenagers,the report says,who regard their mobiles as an expression of their identity.This is partly because mobiles are seen as being beyond the control of parents.But the researchers suggest that another reason may be that mobiles,especially taxt messaging,are seen as a way of overcoming shyness.“Texting is often used for apologies,to excuse lateness or to communicate other things that make us uncomfortable,”the report says,The impact of phones,however,has been local rather than global,supporting existing friendships and networks,rather than opening users to a new broader community.Even the language of texting in one area can be incomprehensible to anybody from another area.
Among the most important benefits of using mobile phones,the report claims,will be a vastly improved mobile infrastructure(基础设施),providing gains throughout the economy,and the provision of a more sophisticated location-based services for users.The report calls on govemment to put more effort into the delivery of services by bobile phone,with suggestions including public transport and traffic information and doctors’ text messages to remind patients of appointments.“I love that idea,”one user said in an interview.“It would mean I wouldn’t have to write a hundred messages to myself.”
There are many other possibilities.At a recent trade fair in Sweden,a mobile navigation product was launched.When the user enters a destination,a route is automatically downloaded to their mobile and presented by voice,pictures and maps as they drive.In future,these devices will also be able to plan around congestion(交通堵塞)and road works in real time.Third generation phones will also allow for remote monitoring of patients by doctors.In Britain scientists are developing a asthma(哮喘)management solution,using mobiles to detect early signs of an attack.
第11题：What does the writer suggest in the first paragraph about our attitudes to mobile phones？
A．We can’t live without them.
B．We are worried about using them so much.
C．We have contradictory feelings about them.
D．We need them more than anything else to deal with modem life.
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Most radio and television stations in the United States are commercial stations, 【26】______ is to say, they earn their money from 【27】______ or commercials. Private companies purchase radio and television 【28】______ from the commercial stations in order to 【29】______ their products. Cable television stations are also 【30】______ stations, though they do not usually have advertisements. 【31】______ watch cable stations, people must pay the cable TV company a certain amount of money each 【32】______ .
Public radio and television stations, on the 【33】______ hand, do not have advertisements and people do not have to 【34】______ to watch them. These stations gain their money 【35】______ the government, private companies, and from some of the 【36】______ who watch or listen to their programs. The 【37】______ government and some large corporations give 【38】______ , large gifts on money, to the public stations. Small businesses and people also 【39】______ money to their local public radio and television stations.
ABC, CBS, and NBC are the three 【40】______ commercial radio and television 【41】______ in the United States. Most local commercial radio and TV stations 【42】______ their programs from one of these national networks. 【43】______ example, each network had a TV news program in the evening, 【44】______ the local stations broadcast in addition to their 【45】______ local news programs.
【26】
A．that
B．this
C．it
D．which
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An Advertisement 广告 Write an advertisement of about 100 words based on the following situation: The Ohio Program of Intensive English is enrolling students. This program is to help students learn English quickly. Now write an advertisement on behalf of the program.
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Read the advertisement below for a hot drinks mach...
Read the advertisement below for a hot drinks machine. Are sentences 1-7 "Right" or "Wrong"？ If there is not enough information to answer "Right" or "Wrong", choose "Doesnt Say" . For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. ADVERTISING FEATURE Save Money and Keep Your Staff Happy It can be expensive to keep the canteen open to serve drinks to your staff through the day. Our QVM hot drinks machine replaces this service, so that you can close the canteen between mealtimes. You can install the QVM hot drinks machine anywhere in the building. One machine is suitable for a staff of ten to fifteen people. It costs ￡ 1300 to buy, or ￡ 11 per week to rent over 60 months. It is not expensive to operate, for example, the cost of power for one day is 30p, nearly as cheap as the price of one hot drink from the machine. Our company will carry out a weekly service, at a charge of ￡ 10. We can also refill the machine with drinks ingredients for an extra charge of ￡ 8. Some customers prefer to do this themselves, however. There are eight choices of hot drink available from the QVM machine, and our company offers one months trial free of charge, so that you can estimate how popular the machine will be and, see what the actual savings are.
With a QVM machine, companies can avoid having a canteen altogether.
A.Right
B.Wrong
C.Doesn"t say
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Have you ever noticed advertisements which say “Learn a foreign language in six weeks, or your money back! From the first day your pronunciation will be excellent.Just send...” and so on？ Of course, it never happens quite like that.The only language that is easy to learn is the mother tongue.Think how much practice that gets! Before the Second World War people usually learnt a foreign language in order to read the literature of the country.Now speaking a foreign language is what most people want.Every year many millions of people start learning one.
Some people try at home, with books and records or tapes; some use radio or television programmes; others go to evening classes.If they use the language only twice or three times a week, learning it will take a long time.A few people try to learn a language fast by studying for six or more hours a day.It is clearly easier to learn the language in the country
where it is spoken.However, most people cannot afford this, and for many it is not necessary.They need the language in order to do their work better.For example, scientists and doctors chiefly need to be able to read books and reports in the foreign language.Whether the language is learnt quickly or slowly, it is hard work.Machines and good books will help, but they cannot do the student's work for him.
36.The advertisements say it would be easy to().
A.speak your native language better
B.keep in mind any foreign language
C.learn a foreign language within several weeks
D.learn by heart a foreign language
37.Nowadays most people want to learn()according to the text.
A.about the country where a language is spoken
B.to speak a foreign language
C.to read essays in the foreign language
D.to write in the foreign language
38.Before the World War people usually learnt a foreign language in order to()
A.communicate with their foreign friends
B.read the foreign newspaper
C.read the literacy works of the country
D.work in that foreign country
39.If you only use the language twice or three times a week,().
A.it is easy to learn it well
B.it will take a long time to learn the foreign language
C.you will never learn the language well
D.perhaps you will learn harsh language
40.No matter how quickly or slowly you want to learn a foreign language, you need to ().
A.read books
B.read reports
C.visit the country
D.work hard
